— New three-episode series, “Football and Flow” featuring Hip-Hop legends Rakim, Hit-Boy, and Ludacris will soon be available across NFL Network, the NFL app, NFL.com, YouTube & UMe’s Platforms.
Fifty years ago, an iconic American art form was born. The emergence of hip-hop forever changed music and culture, leaving its mark on the game of football and captivating generations of fans around the world.
To commemorate the 50th anniversary of hip-hop, NFL Media and UMe announce “Football and Flow,” a unique crossover content series featuring a trio of hip-hop icons showcasing their love of football and their favorite NFL teams.
This three-episode collaboration showcases hip-hop legends Rakim, Hit-Boy and Ludacris recalling their fondest football memories and sharing the roots of their fandom (Rakim with the New York Giants, Hit-Boy with the Los Angeles Rams and Ludacris with the Atlanta Falcons).
The series launches on Friday, Nov. 24 across the NFL App on mobile and connected television, NFL.com, the NFL’s YouTube page and the NFL’s social handles, as well as UMe’s platforms. Additionally, each episode will air on various NFL Network programs, with premieres on “Good Morning Football” on the following dates:
- Rakim – Friday, Nov. 24
- Hit-Boy – Friday, Dec. 1
- Ludacris – Friday, Dec. 8
Football and hip-hop have been culturally intertwined for generations, and the 50th anniversary of the genre provides a compelling opportunity to explore the commonalities between generations, regions and personalities whose influence continues to resonate.
“Over the past 50 years, hip-hop has evolved into the leading genre globally and is integrated into every aspect of the football experience. Recording artists, football players and fans share the same competitive spirit, hustle and grit necessary to perform on the world’s largest stages and in life.” — Walter Brock, Director and Co-Founder of CrossOvr Media.
“Football and Flow” is the latest in a series of NFL activations connected to the larger community of hip-hop and its fans around the world. In 2022, the Super Bowl LVI Halftime Show became the first hip-hop halftime show and featured an ensemble of legends including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent and Anderson.Paak.
“Hip-hop has served as the soundtrack for generations since its inception. Football & Flow’ is a true celebration of this cross-pollination of music and sports.” — Shayna Hayes, NFL Head of Content for Entertainment and Initiatives.
Check out the “Football and Flow” trailer and Apple Music playlist right here and be sure to check out the first episode this Friday, November 24th.