Independent record label, EMPIRE, partners with gaming juggernaut NBA 2K to craft Season 2 of the NBA 2K25 soundtrack along with exclusive digital in-game apparel, designed by EMPIRE’s Brandon Murio. The two iconic Bay Area based companies created this partnership to continue to push culture forward through music, sports and gaming.
“Our partnership with NBA 2K25 for Season 2 just makes sense. It allows for two Bay Area powerhouses to merge music, sports, and tech in an innovative way and create an experience that artists, athletes, and fans can enjoy on and off the court”. — Ghazi, Founder / CEO
“We’re thrilled to expand our partnership with 2K Games, one of the most culturally significant platforms in gaming. This partnership allows us to bridge the worlds of music, sports, and gaming and amplify the influence of music throughout. Together, we’re shaping an immersive experience that resonates deeply with the NBA 2K community.” — Alexandra Moore, Chief Business Officer at EMPIRE
Season 2 of NBA 2K25 brings new content in addition to a meticulously curated playlist of future icons, multi-platinum and award winning EMPIRE artists such as Money Man, Key Glock, Babyface Ray, Asake, Peezy,Larry June, LUCKI, 310babii, and more. There will also be EMPIRE apparel available in-game from the 2K SWAGS store starting in October. The partnership will run through NBA All Star Weekend 2025 in San Francisco with additional announcements and in-game reveals to come.
2K Soundtrack Includes:
“Ballin” by Lil Yee & Lil Pete
“Demons In The Dark” by Money Man & Key Glock
“Legacy” by Babyface Ray
“Rules” feat. BossMan Dlow by Sauce Walka
“Grab Yo Skates” by BabyTron
“Wave” by Asake & Central Cee
“2 Million Up” by Peezy
“Magnum P.I.” by Larry June
“On Point” by LUCKI
“Nothing is Forever” by HAARPER
“forward back” by 310babii