— Inglewood rapper Rucci has delivered his new Bankroll Got It-produced single, “Lamb Chops,” with a new music video.
With a breakneck flow and boundless ambition, Inglewood heavy-hitter Rucci has grown into one of L.A.’s most complete artists. Delivering a snapping and propulsive ode to the high life, Rucci squads up with Bay Area based production team Bankroll Got It for “Lamb Chops.” The new song showcases the chemistry between the Inglewood artist and hitmaking producers, with Bankroll layering a bouncy West Coast bassline with airy electric piano chords and tick-tocking bells that harken back to the earliest days of L.A. gangsta rap. Rucci swerves into the production like a souped-up sports car, unfurling a series of breakneck bars with a snarling delivery.
In the video, directed by Stacking Memories, Rucci speeds down Centinela Avenue in his big bodied Lamborghini Urus, heading to a parking lot to do donuts and chomp on some perfectly-cooked red meat.
“Lamb Chops” is the first salvo from the upcoming joint album by Rucci and Bankroll Got It. The first-ever collaborative album between the production team–responsible for producing platinum hits for artists like Latto and Coi Leray, among others–and a single artist, Rucci’s next project arrives later this year via Mackk&Co/EMPIRE.
Since emerging in 2018 with his breakout mixtape El Perro and staking his claim as one of his region’s most vital artists with 2019’s Tako Son, Rucci has gracefully grown into his status as one of the West Coast’s top dawgs. 2022 was a busy year for the 28-year-old rapper, marked by three full-lengths, two EPs, and countless music videos. He made the biggest splash with El Perro 2, which featured guest spots from G Perico, 1TakeJay, and Wallie The Sensei. Rucci made waves online with “Tell Your Friends” ft. Kalan.FrFr, which racked up over 2 million streams across platforms. Hits from Rucci’s deep catalog (150 million career streams to date) continue to percolate in the West Coast, including the G Perico collab “Keep Killin” (nearly 10 million total streams), the Blxst-assisted ballad “Understand” (4.9 million Spotify streams), and “Hoodrat,” a Boosie Badazz-featuring banger from Kourtesy Of Us, Rucci’s collaborative project with frequent rap partner AzChike.
Rucci started 2023 on a high note, sharing the Been Here, Still Here EP, a collaboration with L.A. beatmaker Cypress Moreno. Stay tuned for much more music from Rucci, as the Year of the Dawg kicks into high gear.