— “Big Hoe Me,” is the latest and final single we can expect from Maxo Kream ahead of the release of his new album Personification.
On “Big Homie”, the Texan rapper takes listeners back to when he was 14 years old hustling in the streets under the wing of an older mentor. In the track, the rapper wades through a groovy and intense beat as he recounts discovering his father’s arrest, a near-death experience, and realizing that his mentor wasn’t as tough as he thought. Maxo tells it like it is with lyrics like,
“Big hoe me had me doing sh*t he ain’t ever done before
but little did I know my big hoe me was a ho.”
Maxo Kream’s surgical storytelling skills allow the listener to step foot into each verse and join him in unraveling the events that progress throughout the project. Taking a look inward and tracking his evolution from street firebrand to acclaimed lyricist to respected entrepreneur, Personification, drops on November 15th, on all digital platforms and on vinyl, via his own label, Stomp Down. The upcoming album is currently available for pre-save now.
Personification is the follow-up to his 2021 album Weight Of The World, which earned critical acclaim from Pitchfork, NPR, Complex, and many others. The album featured collaborations with heavy hitters including Tyler, The Creator, A$AP Rocky, Don Toliver, and Freddie Gibbs, and was expanded with 2022’s Weight Of The World (Deluxe), adding features from Benny The Butcher, Anderson .Paak, Babyface Ray, and more. Maxo spent 2023 releasing more fiery collaborations, including “Bonecrusher” ft. Key Glock and “Whatchamacallit” ft. Luh Tyler.
Stay tuned for many more announcements about Personification before its release later this month.