— Previous Industries, the brainchild of long-time collaborators Open Mike Eagle, STILL RIFT, and Video Dave, announces their forthcoming album Service Merchandise, due June 28th via Merge Records.
The newly formed collective shares the second taste of their debut album with their new Child Actor-produced single and music video “Pliers,” directed by Video Dave.
“Pliers” paints a feeling of urgency for the release of the forthcoming record, a sentiment pronounced by the trio’s staccato all-gas-no-brakes flow that thoughtfully touches every pocket of every measure, extending throughout the track’s action-packed three minutes. Its hookless, bar-focused structure frames an old-school cipher-like presentation, capturing the trio at their best, with their raps at the forefront.
Alongside the single, they share an animated music video that is a shot-for-shot remake of the “Show Me the Way to Go Home” scene from Steven Spielberg’s classic thriller Jaws. The video features Previous Industries in live action captured on greenscreen by Ryan Calavano. We find our heroes STILL RIFT, Open Mike Eagle, and Video Dave on a small boat, under attack from an unseen threat, springing into action, and fighting for their lives. It all takes place in a beautiful, layered cartoon world created by Emmy Award-winning animator Crankbunny. All props handled in the video were meticulously wrapped in felt in Dave’s signature style of textile articulation.
Pre-save/order Service Merchandise and listen to “Pliers” above, find touring details below, and stay tuned for more from Previous Industries coming soon.
Upcoming Live Dates
7/22 – Nashville, TN @ The Basement
7/23 – Atlanta, GA @ 529
7/25 – Carrboro, NC @ Cat’s Cradle (Merge 35 Festival)
7/26 – Washington, DC @ Songbyrd
7/27 – Philadelphia, PA @ Milkboy
7/28 – Brooklyn, NY @ Elsewhere (Zone One)
7/29 – Boston, MA @ Sinclair
7/30 – Hamden, CT @ Space Ballroom
8/2 – Dallas, TX @ Ruins
8/3 – Austin, TX @ Ballroom (Inside)
9/27 – Minneapolis, MN @ 7th Street Entry
9/28 – Chicago, IL @ Schuba’s
9/29 – Columbus, OH @ A&R Music Bar
10/1 – Seattle, WA @ Barboza
10/2 – Portland, OR @ Hawthorne
10/4 – San Francisco, CA @ Neck of the Woods
10/5 – Los Angeles, CA @ Lodge Room
Previous Industries
Service Merchandise
Merge Records
June 28, 2024
1. Showbiz
2. Pliers
3. Braids
4. Roebuck
5. Montgomery Ward
6. White Hen
7. Babbage’s
8. Fotomat
9. Dominick’s
10. Zayre
11. Kay Bee